by Phil Hartman, Senior Director - Marketing, ebm-papst Inc.
Among ebm-papst’s strengths are our expertise and service in diverse markets, as well as a broad range of quality air-moving solutions. But with our far reach comes a challenge: ensuring our website visitors don’t get lost in their online search for products relevant to the industry or industries they serve.
A first-time visitor to our website may not be familiar enough with our products and part numbers to know which one(s) he should consider for a new design. So how are we helping visitors better navigate and find the air-moving devices that are relevant to the market they serve? The answer is our new Market Solutions Tool.
How it works
Users can quickly identify their market segment of interest and a relevant application, then click through to product information and data sheets for relevant fans, blowers and accessories. Let’s say your company manufactures boilers and you want to see which blowers are available for consideration in your new boiler design. You can simply mouse over the “Heating” icon, select “Boilers” from the drop-down menu, then choose “Condensing” or “Non-Condensing” to access catalogues of relevant air moving devices and accessories. After review of the data, a part number can easily be selected.
For those who are familiar with our products, there is still the “Products” tab on the homepage that can be utilized to find data sheets for particular air-moving devices. And as always, technical assistance is just an e-mail or phone call away.
So… what do you think?
Whether you are a first-time or repeat visitor to our website, after you’ve had a chance to experience our Market Solutions Tool, let us know what you think. Did we achieve our goal of easier and quicker navigation to product selection? We welcome your feedback – leave a comment below.